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The State of the Story 2022 is a trends report produced by Magnet Media and a community that connects top marketers, tech leaders and leading creatives. We gather each month to master the transition from advertising to brand storytelling... and to discuss the latest trends impacting our work.
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Bethany Hale
Head of Marketing, Cedar
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VP, Group Creative Director, Salesforce
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Communications & Policy, Cross River Bankr
Magnet Media is a global brand studio that uses storytelling and data to drive measurable business results. Our team is made up of world-class strategists and creative thinkers who use our THINK / MAKE / REACH process to develop a marketing strategy, world-class content, and go-to-market distribution strategies for our clients. Much of our work starts with video storytelling and is distributed across all platforms—appearing in the top media outlets, shared by influential community members, and rising to the top of the search rankings. Recently we've produced award-winning campaigns for clients like Google, Adobe, Chase, Goldman Sachs, Airbnb, IBM, CitiGroup, Carbon, The TED Talks, Politico, Blackrock, TIAA, YouTube, MIT Tech Press, and more.
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