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The State of the Story Summit 2021

On-Demand Sessions


We are a community of creative marketers & strategic storytellers.

You are invited to Magnet Media’s most anticipated event of the year, The State of the Story Summit 2021.  

Every year, we gather ​​to connect top marketers, tech leaders, and creatives around mastering the transition from advertising to brand storytelling — and to provide access to the latest insights from our trends report.

This year, The State of the Story Summit takes a fresh look at the acceleration in innovation that took place over the past year. We go behind the scenes to explore the leading strategies first-hand, from the founders, CEOs, CMOs, and Chief Creative Officers who crafted them.

The true magic of the Summit is in the cross-functional conversations – sparking conversations on collaboration from different perspectives: CMO’s on addressing strategic objectives, Growth Marketers on measurement and data analytics, and Chief Creative Officers on creating an environment that supports the craftsmanship required to succeed.

In 2021’s Summit, we focus on the latest storytelling formats: hybrid events, podcasting and social audio, next-generation influencer partnerships, social and mobile video... and a look at what’s coming up in 2022.

Speakers

JeanBetthany


Jean Batthany

SVP & CCO
 

Walmart

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Chris Curtin

Former CMO
 

VISA

MichaelSmith


Michael Smith

CMO
 

NPR

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Justin Steinman

CMO
 

Definitive Healthcare

JenniferFrommer


Jennifer Frommer

SVP of Creative Content & Brand Partnerships

Columbia Records 

ZoeSoo2


Zoe Soon

VP of Experience
 

IAB

JennyFielding


Jenny Fielding

General Partner
 

The Fund

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Rochelle Stewart

Director, New and Strategic Channels

Silicon Valley Bank

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Safwan Shah

CEO / Founder

PayActiv

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Rick Heitzmann

Founder / Managing Director

FirstMark Capital

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Zachariah Reitano

CEO / Co-Founder

Ro

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Rob Schutz

CGO / Co-Founder

Ro

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Taryn Jones Laeben

Operating Partner

Victress Capital

HelaineKnapp


Helaine Knapp

CEO / Founder

CITYROW

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Nyakio Grieco

Co-Founder

Thirteen Lune

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Amanda Goetz

CEO / Founder

House of Wise

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Jon Staff

Founder / CEO

Getaway

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Carlos Becil

CXO

Getaway

DavidRonick


David Ronick

CEO / Founder

Minded

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Jalina Stewart

CXO

BLANK XR

speaker-ashleydaviskeith


Ashley
Davis Keith

Co-Founder

CITYROW

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Megan
Cunningham

CEO / Founder

Magnet Media

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Keisha
Wooten-Smith

VP of Events

Magnet Media

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Michelle
Rafalik

Creative Director

Magnet Media

On-Demand Sessions

Startup Storytelling

ROUNDTABLE

Early Stage Startup Storytelling: The Founders and Investors’ Perspective

Nyakio Grieco - Co-Founder of Thirteen Lune
Amanda Goetz - Founder & CEO of House of Wise
Rochelle Stewart - Director, New and Strategic Channels at Silicon Valley Bank

FIRESIDE CHAT

The Story of Purpose and Profits: Fintech and Financial Inclusion

Chris Curtin - fmr. CMO of VISA
Safwan Shah - Founder & CEO of PayActiv

ROUNDTABLE

Telling Early Stage Startup Stories - with CITYROW, Minded and “The Fund”

Jenny Fielding - General Partner of The Fund
Helaine Knapp - Founder & CEO of CITYROW
Ashley Davis Keith - Co-Founder of CITYROW
David Ronick - CEO & Founder of MINDED

ROUNDTABLE

Getaway: Building Brand with Community, Mission and Values at the Core

Taryn Jones Laeben - Operating Partner of Victress Capital and President of IRL Partners
Jon Staff -  CEO & Founder of Getaway
Carlos Becil - CXO of Getaway

ROUNDTABLE

From Seed Stage to Achieving Unicorn Stature: Startup Storytelling at Ro

Rick Heitzmann - Founder / Managing Director of FirstMark Capital
Zachariah Reitano - Co-Founder & CEO of Ro
Rob Schutz - Co-Founder & Chief Growth Officer of Ro

 

Enterprise Storytelling

SPOTLIGHT

The Story of Lil Nas X/Business of Building a Personal Mega-Brand with Jennifer Frommer

Jennifer Frommer - SVP, Partnerships & Creative Content of Columbia Records/Sony Music

ROUNDTABLE

Innovation and Storytelling - How to Cut Through the Clutter with AR/VR and XD

Zoe Soon - VP, Experience of IAB
Jalina Stewart - Chief Experience Officer of BLANK XR
Michelle Rafalik - Creative Director of Magnet Media

FIRESIDE CHAT

Going Public / The Road to IPO: A CMO’s Ultimate Startup Story

Justin Steinman - CMO of Definitive Healthcare

FIRESIDE CHAT

Fireside Chat with Walmart’s First Chief Creative Officer

Jean Batthany - SVP, Chief Creative Officer of Walmart

SPOTLIGHT

The Brand Story: Evolving a Traditional Brand, While Preserving Your History

Michael Smith - CMO of NPR

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